METHODOLOGY

The true power in the Mindcode methodology is that it uses unconscious research to uncover "real" answers.

In order to do this, Mindcode uses non-traditional methods to research market insights. These are based on neuroscientific principles as postulated in Dr. Paul D. Maclean's 1954 thesis on the three (Triune) brain theory.

Mindcode's three brain research uses social anthropology, ethnographic tools and models. However, the entire interpretation process employs academic fundaments of psychology, sociology and if necessary, semiotics. Not only do we ask questions, but we also observe and interpret people's fears and unique patterns of repetitive conduct.

This method applies from studies on product acceptance or TV ads to discovering the code of the conscious/unconscious mind for an entire category, country or politician.

To learn more about our research method, consult the graphics relating to this process.