METHODOLOGY

The true power in the Mindcode™ methodology is that it uses research focused on exploring the unconscious mind to uncover "real" answers.

In order to do this, Mindcode™ uses non-traditional methods to research market insights. These are based on neuroscientific principles as postulated in Dr. Paul D. Maclean's 1954 thesis on the three (Triune) brain theory.

Mindcode's three brain research uses social anthropology, ethnographic tools and models. However, the entire interpretation process employs academic principles of psychology, sociology and if necessary, semiotics. Not only do we ask questions, but we also observe and interpret people's fears and unique patterns of repetitive conduct.

This method applies to a wide range of disciplines, from studies on product acceptance or TV ads to discovering the code of the conscious/unconscious mind for an entire category, country or politician.

To learn more about our research method, consult the graphics relating to this process.