RESEARCH TOOLS

We are both ethnographers and anthropologists. We observe human nature.

Our ethnographic and anthropological research is designed to gain a deeper understanding into the lifestyle of target consumers. We reach out to them to better understand their desires, aspirations, habits, and motivators.

• We don’t just ask questions, we observe them. On their home ground.
• We go to their homes. To their workplace. To the store with them.
• We share in their lifestyle. They share a part of their lives with us.
• We find out about their traditions and cultural habits.
• We get a first-hand look into how their tastes and preferences are formed and fulfilled on an everyday basis.

Social Anthropology Observance

Uses social sciences such as anthropology to support and enrich research findings.

Semiotic Interpretation

Semiotics is a science that interprets colors and shapes. If a design is good or on code, it is because the language of semiotics is used correctly.

Our three brain method is a measurement to determine persuasive, sensorial, intensity of feelings/reactions to design, layout, colors, service, sensorial ambience, etc.

Three Brain Experiential Group Studies

Conducted with groups of 12-20 persons, this consists of a three part process:

• Cortex (Conscious) : Rational, logical, top-of-mind
• Limbic (Subconscious) : Imagery, feelings, emotions
• Reptilian (Unconscious) : Regression, early memories, basics