It really got my attention the way in which Mindcode takes the core brand promise inside the business.

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POSITIONING TOOLS (P.T.)

Discover your Brandgenetic™ and how it can help your brand positioning

Brandgenetic ™

Brandgenetic™ is the most powerful way to understand and manage the system of meanings of the brand.

Brandgenetic™ is the most synergetic collaboration tool in the market.

Our method is to build from research a system of meanings (Brandgenetic™) that enables the brand to be managed correctly and to make it more tangible to the consumer.

For this, Mindcode builds a project’s Brandgenetic™ to serve as the guiding tool for value and differentiation. Based on the research study and analysis of information, the Brandgenetic™ is built on a conceptual level. It asks:

  • What should it position analytically?
  • What should it position emotionally?
  • What should it provoke instinctively?