I like Mindcode’s passion for brands and their passion to understand the consumer. At first, we were uncertain about this methodology as it was an unknown area for us.

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AUDITORY TOOLS (A.T.)

Building the new era in research

Brand Performance

Mindcode™ measures, over a 12-month period, the brand’s intensity, effect and performance during this time and sends a monthly report to the client. This is to evaluate its progress and effectiveness in the market vs. competition.

6-Dimension Brand Audit

A monthly checking system follows a brand’s progress during a year in terms of product, culture, skills relation, identity, communication, and goodwill. This is to see how closely it adheres to the Brandgenetic™ process in growth and objectives reached.

Brand Value

An evaluation system of equities quantifies a brand’s value and how much it stimulates growth.