Mindcode™

Instructor: Eduardo Caccia
Partner Director San Diego/BP of Investigation

Duration: 4 hours
Workshop investment for 25 attendants: $4.900 USD

If you are stuck with the same old advertising speech and you want to innovate, this workshop is for you. Learn how to create a message structure where the content but not the essence changes, so you can continue being creative without changing the brand´s positioning. You will also learn the techniques and the theory to craft attractive and excellent Brand Stories and you will discover why these two concepts will always be part of your professional life.

Real Estate Innovation Think-Thank

Instructor: Jurgen Klaric
Partner Director Miami/VP of Strategy

Duration: 4 hours
Workshop Investment for 25 attendants: $4.900 USD

Today every real estate product rests its success on its fast-sale capacity and the possibility of being sold in pre-sale to the possible highest price. The great real estate products in the world are sold by something else than its location, lifestyle and future capital gain, but by its “Symbolic Value”.

Symbolic value has been what has made real estate products such as Icon (Philippe Stark), Setai, Trump Towers, Jade, etc so successful. Mindcode™ is an innovation and branding company whose success in the real estate project lays in an effective methodology whose goal is to create a symbolic value for your real estate product and to have all of your team work under a single strategy and synergic forces.

The Secrets of the Mexican Middle-class

Instructor: Emilio Carbajal
Director of Mindcode™ Investigations

Duration: 4 hours
Workshop Investment for 25 attendants: $3.000 USD

Historically, the Mexican middle-class has been created from many characteristics, those who want to conquer it with their products or services will have to know, understand and apply them.

Knowing the Mexican middle-class isn´t having only a general knowledge or a folkloric way of displaying the reality of a society, It ´s to take that knowledge to the same relation that these sectors which are incumbent to us are generating: We make the following question to the people in charge of consumer insight or marketing, , Why to know better the middle-class? The MINDCODE™ answer is: to know better the relationship (in a functional, emotional and symbolic scope) of your market with your brand and to create precise innovations to conquer this niche.