Research Tools
Mindcode supported us through a redefinition process whereby they helped us to define not only our brand DNA but also to identify our competitive advantage from a new and inspiring point-of-view.
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"We had 12 different countries represented at this seminar and all them walked away with a clear understanding who our target customer is and the importance of having the right brand contact points. It was great to see our group engaged and motivated after the seminar."
Justin Holtkamp
Marketing Manager for Latin America
Dairy Queen
Emotional innovation
Instructor: Ricardo Perret
Partner Manager, Mexico/ VP of Innovation
Duration: 4 hours
Workshop Investment for 25 attendants: $3,500 USD
Gone are the times when the cheapest or best packaged product sold better. Nowadays you mustn’t only sell a good product with a good price and a good packaging. You must sell a product that emotionally attracts the client and one with which a long term connective bond can be developed. In this workshop we will learn examples of emotional innovation successes and we will make practical exercises to create innovating ideas that attach emotional value to your products and services.
Strategies of Innovation and Niche Markets
Instructor: Ricardo Perret
Partner Manager, Mexico/ VP of Innovation
Duration: 4 hours
Workshop Investment for 25 attendants: $3,500 USD
Innovation isn’t done in a generalized way for every market, but specifically for each one of the niche markets. A niche market is a group of people with the same desires congegrated around a need. In order to innovate and to add value to each niche it’s important to identify the desires of every niche perfectly, and to develop products, services and processes that generate additional benefits.
What if You knew All the Answers?
Instructor: Eduardo Caccia
Partner Director San Diego / VP of Investigation
Duration: 4 hours
Workshop Investment for 25 attendants: $4,900 USD
The traditional techniques of investigation have proven that they aren’t enough to find the answers of the mind of the consumer. Through this workshop, you will learn the principles of neuroscience applied to the brand in a simple and pleasant way where you will bring back with you knowledge that you will be able to apply that same day.
Mark the Difference… Differentiate the Brand
Instructor: Eduardo Caccia
Partner Director San Diego / VP of Investigation
Duration: 4 hours
Workshop Investment for 25 attendants: $4,900 USD
Learn the methodological model to measure and to label positioning. In this workshop you will discover how to map your and your competitors’ brand to create forceful and innovating strategic positionings.