Kodak
Mindcode™ helped us to increase the sales of our children’s savings accounts as they gave us a very effective strategy to connect emotionally with parents.
Read More
Competition was gaining in share of panel and share of market at the expense of our products, the KB10 and KB12 cameras. We hired Mindcode™ to relaunch the product and discover a new concept for the sales promise. As a result, we changed the packaging, put it on code, and gave it a powerful and suggestive message which enabled us to get around the problem. At present, we are exporting this same strategy to seven other countries in North, Central, and South America.
A company like
Sabritas has carried out a great deal of research
studies, including ones with international companies. There is little that we haven’t seen when it comes to research. Mindcode’s participation helped us discover the Sabritas heart, both as a brand and as a corporation. It involved a process that enabled us to go beyond such in-depth factors as irresistibility and the smile. The Sabritas heart is now a great frame of reference for other brands in the group and for decision making.
The world of global consulting companies has had to reinvent itself in order to compete and increase its clients’ value. This is where a strategy like “Mindcode™ inside” helped Deloitte to add a competitive edge, which formerly we didn’t have, and that now distinguishes us from our competitors. We already managed the tangible value of these businesses, but now with Mindcode™, our clients can manage their brand intangible value as well.
We have been highly successful in the film business for many years. We are part of a large American chain. Out of our desire to improve and get to know our market better, we hired Mindcode™. They surprised us when they pinpointed facts about our business that not even we had seen before. Now, with Mindcode’s help, when we build new cinemas, we are giving them a concept that will revolutionize the way in which people experience films throughout the world.
Mindcode™ helped us to increase the sales of our children’s savings accounts as they gave us a very effective strategy to connect emotionally with parents. As they would say, it was a “reptilian” strike.
