PEPSICO

Sabritas is a very large company, highly skilled in research and marketing, with an enormous number of brands, and a variety of different meanings. This company asked Mindcode to delve into this information and discover which concept best answered the question “What are we?”

Mindcode built a Brandgenetic™ that revealed the true heart of Sabritas and what was inside its smile. Mindcode went a step farther than previous findings to discover the Sabritas heart could lead to a better understanding of the innate nature of the brand.

As a result, Sabritas will take decisions to determine the brand’s frontiers and align its entire team.