Cutting edge technologies and methodologies to understand the unconscious minds and brain decision making process of consumers


No more misteries, no more secret, it doesn´t matter how deep un the unconcious mind of your consumers we have to go...


No more disagreements, no more gut feelings, one strategic document that guides your company...

NeuroLab & Neuromarketing

We apply the most advanced technologies in Electro-Encephalogram, biometrics and Eye Tracking to help you in...

MindCode en Facebook





A company like Sabritas has carried out a great deal of research studies, including ones with international companies. There is little that we haven’t seen when it comes to research. Mindcode’s participation helped us discover the Sabritas heart, both as a brand and as a corporation. It involved a process that enabled us to go beyond such in-depth factors as irresistibility and the smile. The Sabritas heart is now a great frame of reference for other brands in the group and for decision making.

Dr. Guillermo Zarate Consumer Insights Director / Sabritas


Mindcode en Youtube