We are Mindcode™ Holding Inc.
An Innovation and Positioning company based on non-traditional consumer research.
The Mindcode™ unique and state-of-the-art methodologies allow us to dig deeper into the unconcious mind of consumers, where real decisions are made.
Our objective is to maximize brand value for our clients by revealing an innate, profound understanding of their markets and discovering the Code for products/services categories.
Our unconscious research methodology is scientifically based on the Triune brain theory.
We build innovation and positioning platforms (Brandgenetic™) based on our research.
Our work has proven to be an essential tool to increase brand value and develop innovations throghout many 500 Fortune Companies
The Mindcode™ process is about digging deeper into human thoughts
- We go beyond the top layer, the rational “thinking” brain.
- We don´t stop at the middle layer, the emotional “feeling” brain.
- We dig on to the very bottom, to the primal, instinctive Reptilian brain. This is where we find the hidden treasure.
Once you know the CODE and have the Brandgenetic for your brand, our coaching process can help you to develop a significant competitive edge in your brand positioning and innovation.