The true power in the Mindcode™ methodology is that it uses research focused on exploring the unconscious mind to uncover “real” answers.
In order to do this, Mindcode™ uses non-traditional methods to research market insights. These are based on neuroscientific principles as postulated in Dr. Paul D. Maclean’s 1954 thesis on the three (Triune) brain theory.
Mindcode’s three brain research uses social anthropology, ethnographic tools and models. However, the entire interpretation process employs academic principles of psychology, sociology and if necessary, semiotics. Not only do we ask questions, but we also observe and interpret people’s fears and unique patterns of repetitive conduct.
This method applies to a wide range of disciplines, from studies on product acceptance or TV ads to discovering the code of the conscious/unconscious mind for an entire category, country or politician.
Workshops
Work sessions with the different staff in the company to generate innovative ideas by taking advantage of the deep-knowledge methodologies they have of the potential consumer
3Binnovation
Ethnographic Research
We are both, ethnographers and anthropologists. We observe human nature.
Brandgenetic
Brandgenetic® is a decision making tool for innovating and positioning a brand, which allows to:
Visualize in ...
Code Discovery
Mindcode™ Tools
Imprint Room
Ethnographic research
Monographic research
Social anthropology observance
Semiotic interpretation
Three Brain experiential group studies
Street Decoding™
Pre-test
Brand experience
Brand performance
6D Brand Audit
NeuroLab & Neuromarketing
Neuromarketing is a concept that describes the application of neuroscience to the field of marketing, and in a similar way ...
Mindcode’s three brain research uses social anthropology, ethnographic tools and models. However, the entire interpretation process employs academic principles of psychology, sociology and if necessary, semiotics. Not only do we ask questions, but we also observe and interpret people’s fears and unique patterns of repetitive conduct.
This method applies to a wide range of disciplines, from studies on product acceptance or TV ads to discovering the code of the conscious/unconscious mind for an entire category, country or politician.
Workshops
Work sessions with the different staff in the company to generate innovative ideas by taking advantage of the deep-knowledge methodologies they have of the potential consumer
3Binnovation
Ethnographic Research We are both, ethnographers and anthropologists. We observe human nature.
Brandgenetic
Brandgenetic® is a decision making tool for innovating and positioning a brand, which allows to: Visualize in ...
Code Discovery
Mindcode™ Tools Imprint Room Ethnographic research Monographic research Social anthropology observance Semiotic interpretation Three Brain experiential group studies Street Decoding™ Pre-test Brand experience Brand performance 6D Brand Audit
NeuroLab & Neuromarketing
Neuromarketing is a concept that describes the application of neuroscience to the field of marketing, and in a similar way ...
