Neuromarketing is a concept that describes the application of neuroscience to the field of marketing, and in a similar way NeuroInnovation is created.
In the last years this concepts has become a trend with the startup of companies taking advantage of technologies such as fMRI (functional magnetic resonance imaging), PET (positron emission tomography), and the EEG (electro-encephalogram) used to analyze in greater depth the neural structures and responses to stimuli.
Today, it is possible to analyze the processes that take place in the brain when a consumer observes, for example, a product in its packaging with a red stripe, a green lid, with rounded edges and a transparent price tag. In the past, this was practically impossible. Today, we can analyze these neural responses using variables of cognitive processing or attention engagement, emotional attachment, hemispheric symmetry, memory activation, effectiveness of colors, etc.
Before, everything was subjective based on what psychologists or anthropologists would infer as a result of their own perceptions and the verbal responses of studied subjects, today we are gaining greater objectivity and quantification in these analysis.
TESTING TV COMMERCIAL ADS: we help you to identify which of all your copies is the most effective, and in which hourly programming. Identify the elements that generate the most attention, elicit the most emotional response and memory engagement, we help you to improve your semiotic communication, the characters, dynamics, wording and appropriate music.
PACKAGING INNOVATION: we help you to identify the forms, sizes, elements, visuals, colors, phrases, and sounds, ideal to your packaging, as well as the scenery in which to place it at the point-of-sale.
INNOVATION TOWARDS DEVELOPMENT OF RITUALS: Every product has the potential to generate a ritual of consumption, however, there is always an ideal equation in the sensorial sequence of its use, we help you define and communicate that ideal ritual so that your product or service becomes empowered.
INNOVATION TOWARDS A WEB EXPERIENCE: we help you enhance the client’s experience in the web, by enhancing the placement of text, images and combination of sounds and video, as well as the positioning of your brand throughout the experience.
INNOVATION ON PRINTOUTS: obviously we can also innovation on how we use media such as newspapers and magazines, we help you generate an efficient visual and reading (navigation) experience, as well as to define the language to utilize and the integration of commercial ads.