Brandgenetic® is a decision making tool for innovating and positioning a brand, which allows to:
- Visualize in a single chart:
- The Category Code and what will be carried out to benefit from it
- Reptilian Shortage chosen for the Psychographic Niche targets
- Priming for our Category
- Functional Values to develop
- Emotions we must try to generate
- Symbolic Value that will turn our brand into a favorite
- Learning which innovations, promotions, identity and communication are OnCode and which are OffCode
- Align vision in all the company areas to make everyone focus on creating the same meanings
- Visualize differentiators your brand will have facing competitors
- Assign priorities to your actions in communications, marketing, public relations and innovation
The Brandgenetic offers strategies to innovate in:
- Product Design
- Marketing
- Public Relations
- Human Resources
- Package Design
- Identity
- Personnel Training
- Customer Service
- Point-of-Sale Experience
- Architecture and space design
- Commercial Sales
- Co-branding
- Internal Communication
- Setting up the company
