Lowering the Ball: From Strategy to Advertising Creativity
Instructor: Eduardo Caccia
Partner Director San Diego/BP of Investigation
Duration: 4 hours
Workshop investment for 25 attendants: $4.900 USD
If you are stuck with the same old advertising speech and you want to innovate, this workshop is for you. Learn how to create a message structure where the content but not the essence changes, so you can continue being creative without changing the brand´s positioning. You will also learn the techniques and the theory to craft attractive and excellent Brand Stories and you will discover why these two concepts will always be part of your professional life.
Real Estate Innovation Think-Thank
Instructor: Jurgen Klaric
Partner Director Miami/VP of Strategy
Duration: 4 hours
Workshop Investment for 25 attendants: $4.900 USD
Today every real estate product rests its success on its fast-sale capacity and the possibility of being sold in pre-sale to the possible highest price. The great real estate products in the world are sold by something else than its location, lifestyle and future capital gain, but by its “Symbolic Value”.
Symbolic value has been what has made real estate products such as Icon (Philippe Stark), Setai, Trump Towers, Jade, etc so successful. Mindcode™ is an innovation and branding company whose success in the real estate project lays in an effective methodology whose goal is to create a symbolic value for your real estate product and to have all of your team work under a single strategy and synergic forces.
The Secrets of the Mexican Middle-class
Instructor: Emilio Carbajal
Director of Mindcode™ Investigations
Duration: 4 hours
Workshop Investment for 25 attendants: $3.000 USD
Historically, the Mexican middle-class has been created from many characteristics, those who want to conquer it with their products or services will have to know, understand and apply them.
Knowing the Mexican middle-class isn´t having only a general knowledge or a folkloric way of displaying the reality of a society, It ´s to take that knowledge to the same relation that these sectors which are incumbent to us are generating: We make the following question to the people in charge of consumer insight or marketing, , Why to know better the middle-class? The MINDCODE™ answer is: to know better the relationship (in a functional, emotional and symbolic scope) of your market with your brand and to create precise innovations to conquer this niche.
Cultural Inmersion por Decision Makers
Instructor: Emilio Carbajal
Director of Mindcode™ Investigations
Duration: 4 hours
Workshop Investment for 25 assistants: $3,000 USD
Have you ever wondered how my brand LIVES in the daily life of my clients? This will be a experience that will allow you to immerse in the life of a family and, guided by an expert anthropologist, to go beyond understanding quantitatively the consumption of your product, doing it in a qualitative way instead.
The combination between brands and Customer service:
Instructor: Emilio Guzmán
Partner Director Houston / VP New
Duration: 4 hours
Workshop Cost for 25 assistants: $3.500 USD
Evaluate and enhance your brand distinctively understanding the power of customer service. Increase, customize and reinforce the relationship between Clients and Staff. Understand how to land Brand proposals, messages and sales style. Align the internal politics of human resources culturally, and apply brandgenetics so that it supports and extends your brand in the mind of your client.
Market Insights & Trends (The Future of my Company)
Instructor: Ricardo Perret
Partner Manager, Mexico/ VP of Innovation
Duration: 4 hours
Workshop Investment: $5,000 USD
In this Workshop, we help the companies’ Top Executives identify the global tendencies that are changing their industry, as well as the changes in the habits and desires of the market in such a way that they are able to take a time off from their day to day operations to be able to generate innovating ideas that can keep his business competitive and ahead of his competition.
