Salomon Ribera P.
Grupo Ribepar / Casa Color / Acricolor
” Espectacular conferencia, donde acariciamos herramientas que ayudaran en el propósito de Casa Color de ser líder en venta de Decoracion y color para hogares Bolivianos.. Venta de experiencia.”
Omar Álvarez
CEO / One Shot
“Es increible ver como a traves de las herramientas y metodologias empleadas por MindCode llegamos al fondo del comportamiento humano y descubrimos las razones por las que el consumidor actua de cierta forma frente a nuestros productos y en relacion al mercado en general. No creo que hoy en dia haya compañia alguna que no base sus esfuerzos de Comunicacion e Imagen en los estudios a profundidad. Seria un riezgo enorme. Gracias MindCode.”
Berenice Aguirre
Insights Manager / British American Tobacco
Debido a las estrictas regulaciones a la industria del tabaco en México y el mundo, es imprescindible para nosotros INNOVAR constantemente en todos los sentidos. Para lograr esta ardua misión, la base como en cualquier empresa de productos de consumo masivo de alta rotación radica en una profunda y adecuada investigación de mercados, no sólo entender el consciente del mercado sino el inconsciente que nos ayude a desarrollar y sustentar la estrategia del negocio a corto, mediano y largo plazo. Es aquí donde Mindcode™ nos ha aportado soluciones diferenciadas para cubrir las cambiantes necesidades del negocio y de nuestros consumidores.
Horacio Fernandez Castillo
President / Tajin
I like Mindcode’s passion for brands and their passion to understand the consumer. At first, we were uncertain about this methodology as it was an unknown area for us. Mindcode™ not only discovered the essence of our brand, Tajín, and helped us to get to know our consumer, but also to enter new channels. This was even more noticeable in the U.S. where we increased our sales by 3000 points. It pays to invest in a brand!
Working with Mindcode™ enabled us to strengthen our brand’s positioning and our presence in the market. The Mindcode™ methodology combines the world of branding with little-known aspects of human nature. On a serious note, Mindcode Brandgenetics™ can be considered at the level of the best research in the world.
Veronica Medina
Marketing Director / Kodak
Competition was gaining in share of panel and share of market at the expense of our products, the KB10 and KB12 cameras. We hiredMindcode™ to relaunch the product and discover a new concept for the sales promise. As a result, we changed the packaging, put it on code, and gave it a powerful and suggestive message which enabled us to get around the problem. At present, we are exporting this same strategy to seven other countries in North, Central, and South America.
Dr. Guillermo Zarate
Consumer Insights Director / Sabritas
A company like Sabritas has carried out a great deal of research studies, including ones with international companies. There is little that we haven’t seen when it comes to research. Mindcode’s participation helped us discover the Sabritas heart, both as a brand and as a corporation. It involved a process that enabled us to go beyond such in-depth factors as irresistibility and the smile. The Sabritas heart is now a great frame of reference for other brands in the group and for decision making.
Mario Garcia
Partner – Consulting Director / Deloitte & Touche
The world of global consulting companies has had to reinvent itself in order to compete and increase its clients’ value. This is where a strategy like “Mindcode™ inside” helped Deloitte to add a competitive edge, which formerly we didn’t have, and that now distinguishes us from our competitors. We already managed the tangible value of these businesses, but now with Mindcode™, our clients can manage their brand intangible value as well.
John Prock
President / Cinemastar
We have been highly successful in the film business for many years. We are part of a large American chain. Out of our desire to improve and get to know our market better, we hiredMindcode™. They surprised us when they pinpointed facts about our business that not even we had seen before. Now, withMindcode’s help, when we build new cinemas, we are giving them a concept that will revolutionize the way in which people experience films throughout the world.
José Esquinca
Scotiabank
Mindcode™ helped us to increase the sales of our children’s savings accounts as they gave us a very effective strategy to connect emotionally with parents. As they would say, it was a “reptilian” strike.
